Offering organic cotton clothing for its low environmental impact, we look to create designs necessary for everyday life. With patterns developed to resist our throw away culture, tailored to be functional and comfortable in exercise,specifically yoga. From field to consumer happiness, clothing with a healthy lifespan. Certification of organic status is from Skal giving the ECO logoWe manufacture organic cotton clothing in India. This range starts with a set for women designed for comfort in exercise, specifically yoga. The factory where construction of the garments takes place operates a fair trade policy. The cotton is grown by small farmers supported by NGO organisations, who aid the co-ordination of fibre processing and spinning the yarn. Dyeing and finishing is controlled under European standards and certification of organic status is from Skal giving the ECO logo.Jo trained and worked in the Clothing Industry for 10 years. Concern for the environment instigated investigation into Hemp for textile use. Research found the hemp fabric available expensive and lacking somewhat, especially in the ability to produce good quality knitted fabric. This is due to the restricted growing and manufacture since the 1930s, and therefore lack in development of processing machinery. Organic cotton offers low impact on the environment with textile quality equal to what clothing consumers have come to expect.One of the biggest issues with the clothing industry is ‘fashion’, the idea that clothing has a limited lifespan. We are expected to throw away last seasons colours in favour of a new set, with different length of skirt or width of trouser leg. Naturally trends make life more interesting, but generally people mix these have all had a pair of trousers we come to treasure, comfort is the basic premise for this choice. Originally with hard wearing hemp fabrics in mind, the aim was to make a range of staple garments that would last for several seasons. Organickers has the same basis, garments for any season of the year, basics you should always have in your clothing selection. At the moment:-A camisole: for the summer, or for layering the rest of the year. Designline Trouser: to wear whilst exercising or for just mooching around the house, comfortable leg with fitted waist and hips. Using the same methods used in the clothing industry during product development, we balance design elements to suitability of textile performance, for the consumer end use. Attention to developing patterns and grading sizes is paramount, as women we expect much from functionality and fit. Rather than fitting on one shape of woman, we trial our styles on various shapes and sizes and alter patterns and grades according to a balance of all the women’s comments.In the future we would like to expand the women’s collection and add a Men’s range. We recognise the yoga market as a group of people who want well fitted clothing that is pleasant next to the skin, but also a section of society which has a greater awareness of the impact humans have on the environment. We aim to green our company attitudes to concerve resourses Supplier relationship - facilitate ethical production of clothing, positively to local community.•Residues of chemicals used in farming and processing the fibre through to finished textile can affect some with sensitive skin> •Huge quantities of pesticides sprayed onto crops and chemical fertilizers leaching dangerous levels of poison into ground water and then natural waterways. Affecting those who live in the area and ownstream. •In countries where cotton is a cash crop the chemicals industry is not as controlled as Europe and more hazardous products are readily available. •NGO work in developing countries reveals misuse of such chemicals due to illiteracy, lack of information and inadequate supply of equipment and water results in 10% of fatal injuries attributed to pesticides."From training and working in the clothing industry I understand the complexities of assessing the nvironmental impact of clothing. Apart from the fashion aspect of seasonally clearing out the wardrobe, the processing of fibre and textile involves a multitude of processes even before considering the resources required for running a factory constructing the garment. To break down the entire manufacturing process and access use of resources and dissect production systems for the many layers of the textile and then clothing industry before contemplating the fashion retailing sector we have to start at the beginning; Growing the fibre. nvestigation proved the Hemp industry lacking in development for the last 70 years, as a result expensive and restricted in processing machinery and technology. Organic cotton was the obvious option for me, the clothing industry and the consumer. We can make any weight of yarn, and therefore any type of fabric and garment on machinery which is up to date and efficient. Just the cotton is more expensive (as yields are lower), certification of organic status involves particular systems and the consumer needs to understand why. Why the product is more expensive and better for the environment." Jo Hancock Once ready to Wear Garments took over from the tailoring Boutiques the battle started to provide fitted clothing for the masses. It was only in 1952 that a census recorded women’s body measurements. Nowadays individual retailers conduct research into the average woman’s shape and relate this to their prime customer. All retail chains will have a selection of models (or just one woman) they use for fitting initial designs. All styles will be altered to flatter this figure they have pinpointed as their own typical customer. This is why each stores idea of a size 12 may vary. For example Miss Selfridge main customer and model would be a young slim girl as opposed to say, Laura Ashley moving towards middle aged figure affected by having had children. This approach is then in context appropriate, the only unfortunate side effect being confusion for the customer. We will still have to go to the fitting rooms though, as no matter how well we know the retailers general fitting, there is still the element of styling. A change in styling details, for example positioning of the pockets lower by 5cm may not flatter your own particular figure as much. Apart from the length of skirt or width of the Flare, just a change in colour can bulk out the fabric creating a tighter fit than you prefer. We will never definitively be able to say which size you are without trying on the garment. At organickers the development of a product is led by fitting. Not on just one model, but we take our size sets out to fit on as many willing bodies as possible. We try to judge best how to alter the pattern according to the results of fitting on various different shapes and sizes. This also means we can address grading issues at this initial stage, ensuring the sizes have the correct changes in body areas that require more or less room. Obviously it is impossible to satisfy fit across the many varied shapes of women, but we can develop a good compromise to this impossible question.Retailers AW07 mini range presently in stock • Organickers stock is available at wholesale prices. • Sale or return terms are considered. Please contact Jo email link below SS08 Extending range for women to 5pcs Introducing a 3pc mini range for men